Top Ten Reasons to Start an Ezine|
by Cynthia Sue Larson
editor of RealityShifters News
Cynthia Sue Larson
Why I Got
Have you ever wondered what the big deal is about ezines?
They seem so ubiquitous these days, with hundreds more starting up every
week. I once wondered the same thing myself, until I realized what a
golden opportunity they present for anyone interested in doing business on
Just a little over two years ago, I started an ezine called,
RealityShifters News, so I could stay in touch with people who
signed the guest book at my web site. RealityShifters News
subscribers share a common interest in metaphysical subjects, and look
forward to reading new stories from around the world about miraculous
healings, things vanishing and appearing, changes in time, and
transformations and transportations. Each issue also includes book
reviews, with hot links so people can go directly to an online bookstore to
purchase the books.
From the humble beginnings of just a few dozen subscribers, this ezine
rapidly gained thousands of subscribers, and is still growing!
Build A Community
When you start an ezine, you stay in regular contact with
people who share a common interest. Your ezine creates a community of
individuals who can take joint action on issues of interest, be informed
about events from a specific point of view, and share their experiences
with one another.
Let People Know You Offer Valuable Products and/or Services
By offering something of value to people that they can use
(such as information on areas they are interested in), they will treasure
your ezine and forward it to their friends. The more kinds of services you
can think of to provide inside your ezine (such as news, horoscopes, or
jokes), the more people will look forward to receiving your ezine.
Establish Credibility as an Expert
When people see that you are starting a new venture, they
want to know they can trust you. You can demonstrate your reliability and
credibility as an expert in your field by publishing a quality ezine, and
by posting previous issues of the ezine on your web site.
Open New Markets
An ezine provides you with a tool for reaching people you
might never have communicated with otherwise. Ezines are often posted on
bulletin boards and forwarded to others, gaining a life of their own. Like
coconuts floating on the ocean waves, your ezine issues will land on new
Let Your Web Site & Ezine Pay for Themselves
Your ezine is a reminder for people to come back to visit
your web site, and make more purchases. Even if you do not offer any
products or services, you can become an associate for merchants such as
amazon.com, and make a percentage of what people pay (5% to 15%). These
purchases pay for the costs of running both my web site and my ezine.
You can find online friends and collaborators when you start
an ezine. Both contributors who wish to write articles or give you other
kinds of ezine content, and web site owners who wish to post your ezine on
their sites will be very interested in what you have to offer. I have
been thrilled that collaborators are finding me now -- I don't even need to
go looking for them!
Build A Loyal Following
You can find rapid growth in your number of ezine
subscribers, and those subscribers can become a loyal following for the
products and services you provide. Regular subscribers gain a better idea
of who you are as a person, and get to feel that they know you personally.
Build An Opt-In List with No Spam
You can avoid the pitfalls of spam (buying lists of names and sending
unsolicited advertisements) by only sending your message to those gave you
permission. By not abusing this privilege (be SURE to stick to your
promise of how many emails per month you will send), you'll develop an
attentive, appreciative audience who wants to hear from you on a regular
basis. I use this simple kind of ad on my web site's main page:
Would you like to receive the free monthly
If you sign up, your email address will remain confidential
(it will not be shared or sold), and you will receive one
RealityShifters News email each month!
Keep Traffic Flowing to Your Site
It is easy to find wonderful web sites, only to forget about
them later (even if you have bookmarked them). An ezine from your favorite
site acts as a reminder to stop by again for another visit. More traffic
will flow to your site every time people get your ezine!
Access the Most Powerful Marketing Tool on the Internet
Ezine publishing is one of the most effective marketing
tools -- and it is not expensive! You will find that you can generate
increased hits to your site with less effort, and that other ezines will
run ads for your ezine in theirs. You can start by personally inviting
people to subscribe -- or you can get help from sites like
freetrafficbuilders.com, who I find to be invaluable.
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